It dominates sales in its segment the current generation of Toyota's midsize pickup makes up about half of all midsize pickup sales. But as new competition comes to the segment, and the Tacoma continued to age, it was time for an upgrade. And it got a big one for 2016. Ever since Toyota's little truck was actually little, it has earned a strong reputation for rock-solid reliability and tough, capable off - road performance. When it became the Tacoma, that reputation and the size of the truck grew.