Well the new Ranger is out and the automotive press is hyper ventilating. About what exactly? Am I the only one who is shocked at the dated, plain, pedestrian styling? Hearing quotes like "Ford Raises the Bar Too High", "The Ranger Wallops the Competition", "Ranger gives leader Tacoma a Beatdown", "A Whole New Ballgame"...and watched a couple of Fast Lane Truck vids and this is it? This is what Ford loyalists have been waiting 4 years for? With the circa 80's melted look and essentially a warmed over global version of what the rest of the civilized world already has with required U.S. safety requirement features and interior appointments sought after by the American market, why the excitement? Is it the cheap, generic hard plastic interior? Is it the 23 MPG combined? Or is it the high price and the small center console? The slam-down tailgate? Or the little infotainment screen? The elimination of the manual? The one engine 2.3 Ecoboost? The thin paint and crude metalwork? Sorry, I just don't get it.
After seeing all of this marketing drama unfold over the last few weeks, I appreciate my Tacoma that much more. Maybe Nissan's worried but I suspect the boys and girls over at Toyota are smiling.
Tacoma Dad
2017 Super White TRD Sport 4x4