2016 tacoma TRD 4x4 Sport 4 door, nav, JBL "tech package", sunroof and just about every feature possible (minus leather). Dealer wanted $39,900, paid $39,400 only a $500 discount. I called and checked with every dealer in CA. If I didn't buy it they had a waiting list of buyers who would have paid full MSRP. At the time(early November) they were VERY scarce especially in 4x4 with JBL and no dealer was willing to budge on the price, I tried. I'm sure now you could probably get 1-2k knocked off since there are more available. It's a supply & demand thing, hopefully you aren't looking for one of the rare configurations.